http://blog.businessinberkshire.co.uk Supporting the Business in Berkshire community with information on blogging Wed, 24 Oct 2007 13:22:48 +0000 http://backend.userland.com/rss092 en There are lots of different ways to engage with the blogosphere and use it for your business and this doesn’t necessarily mean jumping in with both feet and setting up a blog on day one. Some people prefer to be passive observers and use blogs primarily for research, while others make ... http://blog.businessinberkshire.co.uk/blogging-basics/are-you-a-listener-a-contributor-or-a-host-when-it-comes-to-blogs/ "How often should I blog?" is a question which always crops up in the first conversation I have with anyone about Business Blogging and one to which I know that they are desperate for a simple answer, whether it is “once an hour”, “once a day”, “once a week” or ... http://blog.businessinberkshire.co.uk/blogging-basics/how-often-should-i-blog/ There are many different ways in which companies of all sizes can use business blogs to help market themselves, their products and their services as well as improve communications with customers and prospects alike. However, for small businesses the added independence and flexibility that a blog offers means that the ... http://blog.businessinberkshire.co.uk/blog-marketing/how-small-businesses-can-use-business-blogs/ Recently I was asked for some ideas on how to manage a routine of writing on a business blog by someone who knew that he wanted to create a blog for his company, had gone through the initial planning stages with me and yet was still hesitant because of the ... http://blog.businessinberkshire.co.uk/business-blogging/how-do-i-organise-my-blogging/ Either when thinking about setting their company blog or in the early stages of writing it, I get a lot of worried calls from people asking how they will find topics to write about. Don't worry about it - I can guarantee that this will not be a problem! Why ... http://blog.businessinberkshire.co.uk/business-blogging/so-what-should-i-blog-about/ As they start to set up a Business Blog and learn about the Blog Search Engines, some people have a nagging doubt that perhaps their blog will only appear in these blog specific Search Engines and not in the mainstream ones. This is absolutely not true. A Blog at the end ... http://blog.businessinberkshire.co.uk/blogging-basics/will-google-find-my-blog/ RSS is a technology which effectively allows you to have exactly the information you want to read from websites and blogs delivered straight to you at your PC. Once you have found a source of information that you are interested in, RSS will automatically let you know every time a ... http://blog.businessinberkshire.co.uk/blog-marketing/rss-great-tool-unhelpful-acronym/ When you start to put a Business Blog together, it goes without saying that the planning phase is very important! Like any key activity for your business, if you want your blog to be a tool which is really going to work for you and be successful, then you need ... http://blog.businessinberkshire.co.uk/blogging-basics/planning-a-blog-for-your-business/ Whenever I give a talk on the benefits of business blogging and how to use blogs as a business marketing and sales tool, I can guarantee that someone will ask me what the difference is between blogs as used by businesses and personal blogs. Well, the technology they use is the ... http://blog.businessinberkshire.co.uk/blogging-basics/business-blogs-and-personal-blogs/