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Archive for 'Corporate Blogging'

Are you a Listener, a Contributor or a Host when it comes to blogs?

There are lots of different ways to engage with the blogosphere and use it for your business and this doesn’t necessarily mean jumping in with both feet and setting up a blog on day one.
Some people prefer to be passive observers and use blogs primarily for research, while others make use of their full potential […]

Business Blogs and Personal Blogs

Whenever I give a talk on the benefits of business blogging and how to use blogs as a business marketing and sales tool, I can guarantee that someone will ask me what the difference is between blogs as used by businesses and personal blogs.
Well, the technology they use is the same but that’s really where […]